Wondering what kind of email campaigns you should be sending during the holidays and when to send them? This seasonal email guide will help. What to Send Your List during the Holidays As a business owner, you know that holiday email marketing campaigns can help…
Strategies
How to Use Lead Magnets to Grow Your Email List and Business
Lead magnets are often used grow email marketing lists. As the adage goes, “The money is in the list.” The following guide should keep you focused on growing your list using lead magnets as the primary tool.
Best Time to Send Email Marketing Campaigns
Your email marketing campaign’s success relies heavily on your ability to send your emails at the right time.
5 Email Customer Engagement Metrics to Track and How to Improve Them
Numbers are at the heart of every successful business. While your gut instinct does count in situations for which you have no data to analyze, business decisions should revolve around numerical data when it is available. Here are five important customer engagement metrics your business should pay attention to.
7 Email Marketing Campaign Ideas for Professional Organizers
As a professional organizer, an email marketing campaign can be one of the best tools in your arsenal for reaching out to current customers and encouraging new subscribers to give your services a try. Whether your niche is closets or garages, home offices or laundry…
How to Write Subject Lines that Get Opened
There’s an argument to be made that subject lines are the most important component of your marketing emails. Without a clear and compelling subject line, a reader may opt not to open your email, missing your carefully crafted message all together. With the average office…
How To Reengage Non-Openers
Subscribers who open your emails can be your business’s strongest source of revenue, but what about the inevitable flock of inactive email subscribers who never open your mailings? These inactive subscribers (called non-openers) may have initially subscribed for a one-time coupon, or they may have…
27 Email Marketing Mistakes to Avoid
Are you making any of these common email marketing mistakes? If so, your mistakes could be sabotaging your campaigns, causing your mailings to be unopened, deleted, or worse, marked as spam. Email marketing mistakes can doom a business’ efforts to reach and engage their audience.…
5 Tips for More Effective Email Marketing Campaigns
It’s well-known that reaching your audience through engaging emails is a great way to build relationships and increase the bottom line of your business. What isn’t so well-known—or well-implemented—are the factors that generate robust, year-over-year (YOY) growth for email marketing effectiveness. Check out the five tips that can help make your email marketing campaigns more effective.