March is a great time for email marketing. It’s the time of year when nature reawakens and people start thinking about refreshing everything from their wardrobe and kitchen curtains to their resumes. It’s also a time when they look for ideas to improve their lives…
Author: Janet Attard
Janet Attard is an author and small business expert who has been using email marketing to grow online sites for more than 30 years.
DMARC Email Authentication Guide for Small Businesses
If you have a mailing list for your business there’s an email authentication change coming to Gmail, Yahoo!, AOL, and other services that could prevent your marketing emails and newsletters from reaching your subscribers’ inboxes. Starting in February 2024, major email receiving services are implementing…
November Email Marketing Ideas
If you’re trying to come up with email marketing ideas for November, Thanksgiving related images are likely to pop into your mind. Things like family gatherings, cornucopias overflowing with harvest goodies, and trips to crowded malls for early Christmas shopping. Those images and activities can…
October Email Ideas to Spice Up Your Marketing
Looking for ideas to spice up your October email marketing campaigns and newsletters? October signals the beginning of Fall, and all the comfy images and aromas that come with it. There are pumpkins in fields, waiting to be picked. The sweet smell of hot apple…
Newsletter Content Ideas for Small Businesses
If you’re like most business owners, coming up with content ideas for your newsletters and email marketing campaigns is an ongoing challenge. You know it’s important to stay in touch with your subscribers on a regular basis, but you don’t know what to send. In…
Win Back Customers with Reactivation Emails
Is your email list growing, but your email open and clickthrough rates are declining? If so, it’s time to send a reactivation email campaign. Here’s why and how to do it. You’ve been sending email marketing campaigns to your small business mailing list on a…
Email Signup Forms Tips
Responsible marketers know they need permission to send email marketing campaigns to prospects and customers. One of the primary ways to get that permission is to encourage people to add their email address to your mailing list by completing your opt-in email signup form. Using…
DALL-E2 Image Generator – First Impressions
Can DALL-E and other AI image generators produce images that a small business could use? Can they turn a text description of an image into a picture that you can use on your website or in other business materials? Those are questions I wanted answered…
10 Ways to Write Headlines that Grab Attention
Powerful headlines grab attention and make readers want to know more. The right headline can help your post get found by search engines. When used as an email subject line, a good headline gets readers to pay attention to and open your email campaign. Those…
Email Automation: A Guide to Autoresponders
Autoresponders are important email automation tools for small businesses. An autoresponder is what generates the immediate email response you get when you sign up for a newsletter, purchase a product or sign up to get a free giveaway. But those are only a few of…