Responsible marketers know they need permission to send email marketing campaigns to prospects and customers. One of the primary ways to get that permission is to encourage people to add their email address to your mailing list by completing your opt-in email signup form. Using…
Strategies
How to Improve Email Open Rates
Email open rates are one indicator of how successful an email marketing campaign is. Here are factors that improve your email marketing campaign open rates. How to improve your email open rate is a question of major concern for many businesses. It’s of particular concern…
7 Ways to Use Scarcity Marketing to Increase Conversions
How can you improve your email conversions and conversions on your website? One way is to implement scarcity in your email marketing campaigns. The psychological principle behind scarcity marketing is simple. The less there is of something, the more valuable it becomes. It’s such a…
How to Create an Email Marketing Calendar
Creating an email marketing calendar should be a focal point of your email marketing efforts. Here’s why. According to a recent study, around 80 percent of small businesses use email marketing as their main tool for both acquiring new customers and retaining them for the…
How to Build Your Email List
Building an email list of subscribers who want to hear from your business is the key to successful email marketing. Furthermore, email marketing is one of the most cost-effective tools for small business marketing. Here are best practices for creating your email list plus tactics…
DALL-E2 Image Generator – First Impressions
Can DALL-E and other AI image generators produce images that a small business could use? Can they turn a text description of an image into a picture that you can use on your website or in other business materials? Those are questions I wanted answered…
How to Use Email Marketing for Customer Retention
Email marketing allows businesses to strengthen relationships with existing customers and clients by providing them with resources, highlighting a business’ value, and upselling them on products and services.
11 Types of Emails to Send Customers
Most businesses recognize that email marketing is an essential part of their success. But still, it can be difficult to decide what types of emails to send to your customers, what to say, and when to send them. To help you, we’ve put together this…
2023 Email & Marketing Calendar Dates
Holidays and special days that get national publicity are great opportunities for promotions. Although the major holidays usually receive the most attention from marketers, other holidays exist that are good candidates for adding to your email and marketing calendar. Among them are Federal holidays, religious…
10 Ways to Write Headlines that Grab Attention
Powerful headlines grab attention and make readers want to know more. The right headline can help your post get found by search engines. When used as an email subject line, a good headline gets readers to pay attention to and open your email campaign. Those…