Your email welcome letter is the perfect opportunity to make a great first impression with new subscribers. By taking the time to write a well-crafted welcome letter, you can set the tone for future interactions and build a strong relationship with your new subscribers from the start.
Strategies
Email Automation: A Guide to Autoresponders
Autoresponders are important email automation tools for small businesses. An autoresponder is what generates the immediate email response you get when you sign up for a newsletter, purchase a product or sign up to get a free giveaway. But those are only a few of…
Email Ideas for Healthcare Professionals
Not only does emailing current and potential patients ensure the information they’re receiving is accurate and beneficial, but it also builds rapport while allowing you to promote products and services in a way that’s cost effective.
How to Use Lead Magnets to Grow Your Email List and Business
Lead magnets are often used grow email marketing lists. As the adage goes, “The money is in the list.” The following guide should keep you focused on growing your list using lead magnets as the primary tool.
Best Time to Send Email Marketing Campaigns
Your email marketing campaign’s success relies heavily on your ability to send your emails at the right time.
5 Email Customer Engagement Metrics to Track and How to Improve Them
Numbers are at the heart of every successful business. While your gut instinct does count in situations for which you have no data to analyze, business decisions should revolve around numerical data when it is available. Here are five important customer engagement metrics your business should pay attention to.
7 Email Marketing Campaign Ideas for Professional Organizers
As a professional organizer, an email marketing campaign can be one of the best tools in your arsenal for reaching out to current customers and encouraging new subscribers to give your services a try. Whether your niche is closets or garages, home offices or laundry…
How to Write Subject Lines that Get Opened
There’s an argument to be made that subject lines are the most important component of your marketing emails. Without a clear and compelling subject line, a reader may opt not to open your email, missing your carefully crafted message all together. With the average office…
How To Reengage Non-Openers
Subscribers who open your emails can be your business’s strongest source of revenue, but what about the inevitable flock of inactive email subscribers who never open your mailings? These inactive subscribers (called non-openers) may have initially subscribed for a one-time coupon, or they may have…
27 Email Marketing Mistakes to Avoid
Are you making any of these common email marketing mistakes? If so, your mistakes could be sabotaging your campaigns, causing your mailings to be unopened, deleted, or worse, marked as spam. Email marketing mistakes can doom a business’ efforts to reach and engage their audience.…