If you’re like most business owners, coming up with content ideas for your newsletters and email marketing campaigns is an ongoing challenge. You know it’s important to stay in touch with your subscribers on a regular basis, but you don’t know what to send. In…
Strategies
Ten Email Topics to Add Variety to Your Campaigns
Are your email campaigns repetitive and boring? Here are 10 email topics to add variety and interest to your mailings. We all know that regular and targeted email campaigns are essential to keeping our businesses and brands top-of-mind for our clients and customers. But sometimes…
Win Back Customers with Reactivation Emails
Is your email list growing, but your email open and clickthrough rates are declining? If so, it’s time to send a reactivation email campaign. Here’s why and how to do it. You’ve been sending email marketing campaigns to your small business mailing list on a…
Holiday Email Marketing Best Practices
How often should your business send emails during the holiday season? Follow these best practices as you plan your holiday email campaigns. This page contains affiliate links from which we may make a commission if you make a purchase through the link. Learn more. Holiday…
6 Content Giveaway Ideas to Get Email Leads
Your website content attracts visitors, but how do you get them to subscribe to your email list? Content giveaways are the answer for many online marketers and businesses. Offering readers free content when someone signs up for your mailing list is cost effective for you…
July Email Marketing Ideas
Looking for some hot July email marketing ideas? Do you want creative suggestions for July promotions that will expand your reach and engage customers and prospects? Then, keep reading. We’ve put together a collection of sizzling marketing and email ideas to increase customer engagement and…
Email Signup Forms Tips
Responsible marketers know they need permission to send email marketing campaigns to prospects and customers. One of the primary ways to get that permission is to encourage people to add their email address to your mailing list by completing your opt-in email signup form. Using…
How to Improve Email Open Rates
Email open rates are one indicator of how successful an email marketing campaign is. Here are factors that improve your email marketing campaign open rates. How to improve your email open rate is a question of major concern for many businesses. It’s of particular concern…
7 Ways to Use Scarcity Marketing to Increase Conversions
How can you improve your email conversions and conversions on your website? One way is to implement scarcity in your email marketing campaigns. The psychological principle behind scarcity marketing is simple. The less there is of something, the more valuable it becomes. It’s such a…
How to Create an Email Marketing Calendar
Creating an email marketing calendar should be a focal point of your email marketing efforts. Here’s why. According to a recent study, around 80 percent of small businesses use email marketing as their main tool for both acquiring new customers and retaining them for the…