In many ways September is “back to normal” month. People are back from summer vacations, kids are back in school, and most adults are swinging back into their everyday routines. All of that makes September the ideal time to rev up your email marketing. This collection of September email marketing ideas will help you get going.
Find email marketing ideas for leveraging Labor Day sales, celebrating Hispanic Heritage Month, and participating in awareness campaigns such as Suicide Prevention Week or Mental Health Awareness Month. You’ll also discover a number of special days that could be turned into creative promotions for your small business.
Labor Day — September 2, 2024
Celebrate hardworking Americans with Labor Day sales and discounts, displaying your appreciation for your customers and their hard work. Offer special sales and discounts on popular items or exclusive bundles designed specifically for Labor Day. You can start promoting Labor Day sales in your August email campaigns. Then, extend the promotions by running a post Labor Day Sale or End of Summer sale. Doing so can help you sell off leftover inventory and bring in some extra cash.
National Suicide Prevention Week and Month — September
Suicide is one of the leading causes of death for people aged 15 to 29 years old. Get involved in awareness campaigns like National Suicide Prevention Week by creating blog posts that raise awareness and educate your readers about mental health issues to watch for. Suicide Prevention Week starts on September 10, but the American Foundation for Suicide Prevention (AFSP) recognizes the entire month of September as Suicide Prevention Month.
The AFSP National Suicide Prevention Week page offers information and links you can use to educate your readers about suicide warning signs and ways to get support.
Art Break Day — First Friday in September
Art-Break Day is a day when everyone is encouraged to take a break and make some Art. Downtowns could host street chalk-drawing sessions and exhibits from local artists. Art stores can feature special displays of customers’ works. Your café or boutique could feature displays of works by local artists.
Send out a colorful email to your subscribers to alert them to the event. You could include art-related tips, inspiration, or even host a virtual workshop to cater to your artistic clientele. Use your creativity to devise other email marketing ideas for this fun day in September.
National Blueberry Popsicle Day — September 2, 2024
Yes, there really is such a day. This is a perfect time for recipe sites to send out an email with a link to a page on your site about how to make blueberry popsicles. Family-owned restaurants could make up a batch and promote the special dessert as a freebie with dinner orders. And, if you have a cleaning service, you could send an email telling your customers what to do when their child drips their blueberry popsicle on the carpet.
National Grandparents Day — September 8, 2024
Remind your email subscribers about Grandparents Day. Suggest gifts, products, restaurants, and activities that grandchildren can give their grandparents or do with their grandparents.
National Positive Thinking Day — September 13, 2024
Engage with your customers and promote optimism and positivity through fun activities or challenges on social media platforms like Facebook or Instagram. Here are a few marketing ideas you can promote through email and your social media accounts:
- Create polls asking followers what makes them happy or grateful.
- Promote user-generated content by encouraging customers to post pictures of themselves enjoying your products/services with a designated hashtag.
- Share inspirational quotes from famous figures within your industry niche.
Host live webinars discussing techniques for maintaining a positive mindset or invite guest speakers who specialize in motivational speaking.
Promote motivational products that you sell such as mugs, T-shirts, posters, phone cases, or even doormats that have uplifting messages. Yoga instructors, coaches, fitness trainers, and others can send email reminding customers about the benefits of positive thinking.
National Hispanic Heritage Month (September 15, 2024 — October 15, 2024)
Celebrate the history, culture, and contributions of Latinx/Hispanic Americans during this time span. You can share stories of influential figures from this community within your industry niche or collaborate with local organizations that support this cause.
If you are of Hispanic or Latino heritage, share your story with subscribers and get it out to the local press. Team up with others Latinx/Hispanic entrepreneurs in your community to celebrate your culture.
To make a more significant impact during National Hispanic Heritage Month, partner with local non-profit organizations that work towards uplifting the Latinx/Hispanic community.
By honoring cultural heritage months like National Hispanic Heritage Month, you not only show appreciation for diverse communities but also create engaging content for your audience.
Wife Appreciation Day — September 15, 2024
Do you sell products or services that your customers buy for their wives? If so, capitalize on this September email marketing opportunity by reminding them about Wife Appreciation Day. Be sure to suggest which of your products or services will let your subscribers show their wife how much they are appreciated.
Another idea: Team up with other small businesses in your community that sell products or services women enjoy. Jointly create a Wife Appreciation Day gift guide or coupon book that includes an offer from each merchant. Have each coupon valid for a month so recipients have ample time to avail themselves of multiple offers.
Each merchant can email the guide to the appropriate people on their mailing lists. Teaming up in this way lets small local merchants and restaurants expand their email reach. It can also help build camaraderie among merchants and increase referrals.
National Cleanup Day — September 21, 2024
Help our environment by promoting National Cleanup Day to your subscribers. If your business is local, consider sponsoring or teaming up with other businesses to get rid of discarded plastics and other litter that careless people dropped during the summer. Choose a local park, roadway, or other public site for your project.
Send out announcements to your email list and alert local radio stations and newspapers to the effort to get more people involved. Sponsoring or getting involved won’t build sales but can build name recognition and goodwill for your business.
Batman Day — September 21, 2024
Host themed events or offer noteworthy deals on Batman merchandise for comic book fans. Send out emails letting your customer know that you’ll be giving out a discount or free beverage to customers who show up at your café dressed as Batman.
National Coffee Day — September 29, 2024
National coffee day is September 29th in the U.S. (International Coffee Day is October 1). This is the time to promote all things coffee. Offer discounts for the day on a cup of coffee; give free coffee to your restaurant patrons that day. Hand out coffee flavored sweets to customers.
Share unique coffee recipes and brewing tips with your recipe-site subscribers. In your emails, include links to blog posts featuring unique coffee recipes, expert brewing tips, or even interviews with local baristas discussing their passion for crafting the perfect cup.
By taking advantage of September’s coffee celebrations, you can create engaging email marketing campaigns that boost sales, strengthen relationships with your audience, and showcase your brand as an authority within the industry.
Get September Emails Campaigns Opened
Boost open rates for your September email campaigns with personalized subject lines that grab attention without sounding spammy. Where appropriate, use customer data to craft tailored subject lines that resonate with your audience.
Here are six strategies to improve the open rate of your September mailings:
- Balance creativity and relevance to create attention-grabbing subjects
- Keep it short: Aim for around 50 characters or less.
- Avoid clickbait: Don’t use misleading language for clicks.
- Incorporate emojis carefully: Use sparingly and only when they complement the message.
- Create urgency: Convey urgency for limited-time promotions.
- Authenticate your domain sending address to comply with DMARC requirements.
Rake In Business with September Mailings
There are many other ways to interact with your mailing list in September, too. With a little creativity, you can devise other interesting September email marketing ideas to promote to your mailing list.
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