February is the month set aside by several different organizations to raise awareness or commemorate their cause or group. Here are some: Depending on your audience, running content on one or more of these themes could add value to your readers. There are many individual…
Strategies
12 Months of Email Marketing Ideas
Email marketing works best when you communicate regularly with your subscribers. To help you accomplish that goal and create your own email marketing calendar, we’ve put together a year’s worth of email marketing ideas that are tied to major holidays and nationally celebrated special days…
January Email Content Ideas
Email marketing can help get customers in your door during the slow New Year period. Here are some ideas for what to send your email list in January.
Summer Email Marketing Tips
Summer’s lazy days and laid-back activities can be challenging for email marketers. How can you get subscribers to pay attention to with your newsletters or email marketing campaigns when they’d rather be floating around in a swimming pool, hiking in the mountains, or exploring a…
DMARC Email Authentication Guide for Small Businesses
If you have a mailing list for your business there’s an email authentication change coming to Gmail, Yahoo!, AOL, and other services that could prevent your marketing emails and newsletters from reaching your subscribers’ inboxes. Starting in February 2024, major email receiving services are implementing…
Newsletter Content Ideas for Small Businesses
If you’re like most business owners, coming up with content ideas for your newsletters and email marketing campaigns is an ongoing challenge. You know it’s important to stay in touch with your subscribers on a regular basis, but you don’t know what to send. In…
Ten Email Topics to Add Variety to Your Campaigns
Are your email campaigns repetitive and boring? Here are 10 email topics to add variety and interest to your mailings. We all know that regular and targeted email campaigns are essential to keeping our businesses and brands top-of-mind for our clients and customers. But sometimes…
Win Back Customers with Reactivation Emails
Is your email list growing, but your email open and clickthrough rates are declining? If so, it’s time to send a reactivation email campaign. Here’s why and how to do it. You’ve been sending email marketing campaigns to your small business mailing list on a…
6 Content Giveaway Ideas to Get Email Leads
Your website content attracts visitors, but how do you get them to subscribe to your email list? Content giveaways are the answer for many online marketers and businesses. Offering readers free content when someone signs up for your mailing list is cost effective for you…
Email Signup Forms Tips
Responsible marketers know they need permission to send email marketing campaigns to prospects and customers. One of the primary ways to get that permission is to encourage people to add their email address to your mailing list by completing your opt-in email signup form. Using…