November Email Marketing Ideas

November email marketing ideas

If you’re trying to come up with email marketing ideas for November, Thanksgiving related images are likely to pop into your mind. Things like family gatherings, cornucopias overflowing with harvest goodies, and trips to crowded malls for early Christmas shopping. Those images and activities can make good themes for your November email marketing campaigns. But there are a lot more themes and events you can engage your audience with this month.

November Email Marketing Ideas for Retail Businesses

November is an marketing bonanza for retailers. It’s a time to send email campaigns urging customers to get the newest fall and winter fashion looks, start buying holiday gifts, and spruce up their homes with new carpeting, furniture, or decorative accessories.

Get customers to your physical or online store by offering early bird discounts. Seasonal items to promote include warm sweaters, gloves, jewelry, and cozy slippers. Suggest fragrant candles, seasonal craft items to make, doorbell cameras (to keep watch over front door deliveries) and fancy coffee makers.  

For instance, you can promote your line of wines, teas, or decorative soaps as perfect gifts hostess gifts to bring when visiting friends and relatives during the holidays. If your business is a bakery, restaurant email patrons pictures of scrumptious deserts they can serve their guests or bring if they are a guest.

If you sell big-ticket items, send emails reminding customers to order household furnishings, carpeting, or special-order items early. Be sure to let them know the cut-off dates for getting their items in time for the holidays.

Write and schedule your Black Friday, Small Business Saturday, and Cyber Monday mailings at the beginning of November. If you create and schedule those holiday mailings in advance, you can be sure they’ll go out, and go out on time later in the month when you get too busy to think about setting up an email marketing campaign.

November Email Ideas for Service Businesses

November presents a number of opportunities for service businesses to promote their business in email to customers, too. Landscapers who put up holiday decorations can send email marketing campaigns alerting their customers to those services. Encourage customers to sign up early for holiday lighting service to be able to get on your schedule.

Do the same with snow-removal customers, providing them with information about any retainer and fee schedules based on the amount of snowfall.  (For instance, what you’ll charge for snowfalls under 6 inches; for 6 – 12 inches, etc.). 

But you don’t have to be a seasonal business to promote holiday offers.Gyms and fitness trainers can send mailings about how to get in shape for the holidays, and tips to avoid over-indulging during the holidays.

Meanwhile, wellness coaches can send mailings with tips for minimizing stress during the holidays along with links to any related products they sell such as aroma therapy or sleep aids.

Cleaning services and personal organization coaches can send mailings with tips and special offers for getting the home ready for holiday visitors.

To come up with more ideas, put yourself in your customer’s shoes. Think about what problems they may encounter that your products and services can solve, or help them avoid. Send email campaigns about how your company can help them help prevent problems and reduce stress or downtime during the holiday season.

Leverage Significant November Events

November is a goldmine of holiday marketing campaign opportunities for businesses, thanks to events like Black Friday, Cyber Monday, Thanksgiving, Small Business Saturday, and Giving Tuesday. It’s also a month with significant cultural and commemorative events.

To make the most out of these events, it’s crucial to design compelling deals that will draw customers in.

Express Gratitude during November

The spirit of Thanksgiving provides a perfect opportunity to show appreciation towards your customers all month long. Send personalized thank you emails or offer special loyalty rewards to strengthen customer relationships. Don’t wait until Thanksgiving week to send these notes. Send them ahead of time so they get notices and people have more time to read them.

If you have a storefront in town, host a holiday drawing contest for children. Or hosts special events giving thanks to police, hospital workers, school crossing guards, firefighters, and others who keep your community safe. You might offer these groups a special discount on the day you designate to thank them, free coffee or a snack, or some small token of your appreciation.

If you host such an event, be sure to send a press release or call town and regional papers and local radio and tv stations in advance to let them know about the special event.

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Thanksgiving holiday shopping

Thanksgiving in the United States falls on the fourth Thursday in November. It’s many people’s favorite holiday. That’s because Thanksgiving is a time to express appreciation for everyone and everything that’s good in our lives. It’s when families get-together to share a meal and each other’s’ company and overindulge in traditional and seasonal goodies. 

For retailers and e-tailers, Thanksgiving presents an almost endless pool of promotional ideas. Promotions that you can start sending at the beginning of November. Among the wide variety of merchandise you can promote: Clothing to look your best, new table linens, flatware and drinkware, ready to cook, or precooked meals, carpet cleaning, flowers for the table, cookies, and sweets.

Thanksgiving is still thought of by many as the start of the holiday buying season, too.  So as it get closer to Thanksgiving, you can start pre-announcing holiday specials you’re planning and letting your email subscribers know how and when to take advantage of them

Utilize Awareness Campaigns in Marketing Strategies

Numerous awareness campaigns take place in November, offering golden opportunities for businesses to engage their audience while advocating a cause.

Native American Heritage Month

November is Native American Heritage month.  The U.S. Census Bureau, provides this interesting bit of information about the history of the day:

The first American Indian Day was celebrated in May 1916 in New York. The event culminated an effort by Red Fox James, a member of the Blackfeet Nation, who rode across the nation on horseback seeking approval from 24 state governments to have a day to honor American Indians.

In 1990, more than seven decades later, then-President George H.W. Bush signed a joint congressional resolution designating the month of November “National American Indian Heritage Month.” Similar proclamations have been issued every year since 1994 to recognize what is now called “American Indian and Alaska Native Heritage Month.” 

Native American turquoise jewelry

Native American Heritage Month is great time to educate your list about the contributions Native Americans have made to our country.  It’s also a good time to promote any Native American small businesses in your locale, and to promote the Native initiatives of the U.S. Treasury Department’s  Community Development Financial Institutions Fund  in your community.

If yours is a local business and there are communities in your area with Native American names, option is to entertain your readers with an article about the meaning of some of those names.

For instance, there’s a town near me named Hauppauge. According to search results on Google and Bing, the name means Land of Sweet Water. It was so named because it was a place to get drinkable water.

If you sell items made by Native Americans this is an excellent month to promote them and link the items to the culture of the people who make them.

Promote Eco-Friendly or Plant-Based Products during World Vegan Month

World Vegan Month provides an excellent platform for showcasing your commitment towards sustainability and animal welfare. This is the ideal time to promote your eco-friendly or vegan products.

Create engaging content about the benefits of going green or adopting a vegan lifestyle. You could even offer special discounts on these items throughout the month.

Engage Audiences Online and Offline through Movember Activities

Movember provides an opportunity to promote men’s health issues, such as prostate cancer, testicular cancer, and mental health.

Your business can participate by organizing fun contests like “Best Mustache,” donating part of your profits to Movember Foundation, or simply spreading information about men’s health issues on social media platforms.

Taking Advantage of Unique Holidays in Promotion Efforts

November isn’t just about Thanksgiving and Black Friday, it’s also packed with unique holidays that can be leveraged for creative promotional efforts.

Celebrate Diwali November 1st

Diwali candles

Diwali is a holiday that celebrates the victory of light, knowledge, and good over darkness, ignorance and evil. According to the Hindu American Foundation, Diwali is celebrated by Hindus, Jains, Sikhs, Buddhists, and people of Indian heritage and non-Indian heritage worldwide. Among the associated traditions are the lighting of candles and the gathering of families. Wish your Indian readers happiness and prosperity as they celebrate this holiday.

Honor Veterans on November 11th

U.S. Veterans saluting flag

Veterans Day, a federal holiday that falls on November 11, is designated as a day to honor the more than 19 million men and women who have served in the U.S. military. The USO explains that Veteran’s Day was originally called Armistice Day and was first celebrated on November 11, 1919. At that time, it was in honor of the ending of World War I. In 1954, the name was officially changed from Armistice Day to Veteran’s Day by President Dwight D. Eisenhower.

It was first observed on November 11, 1919, as Armistice Day in honor of the first anniversary of the end of World War I, which officially ended on the “eleventh hour of the eleventh day of the eleventh month” in 1918. In 1926, Congress called for an annual observance of the anniversary and by 1938 it was an official federal holiday. A few decades later, in 1954, President Dwight D. Eisenhower officially changed the name of the holiday from Armistice Day to Veterans Day, as it is currently known today.

Celebrate veterans by offering extra discounts and freebies to those who have served our country. Make a donation to an organization that provides services for veterans, and encourage your email subscribers to do the same.

Observe International Stout Day – An Opportunity for Breweries

If you’re a brewery or beer-related business, International Stout Day, which falls on the first Thursday of November, presents an excellent opportunity to showcase your stout offerings.

You could host virtual tastings, offer special discounts on stouts, or even collaborate with local businesses to create themed events around this day.

Maximize Impact from Email Marketing

To maximize the impact of email marketing during November, you need to create eye-catching subject lines and include a strong call-to-action, personalized content, and an attractive offer. Be sure to keep holiday emailw marketing best practices in mind, too.

Crafting Attention-Grabbing Subject Lines

The first step to creating effective email campaigns is writing concise, mobile-friendly subject lines that spark interest and curiosity.

Your subject line should be clear about what the recipient will find inside the email but also create enough intrigue to encourage them to click through.

Early Promotion Strategies for Black Friday Sales

In preparation for one of the biggest shopping days of the year – Black Friday – start promoting your deals early on.

This not only creates anticipation around your offerings but also gives customers ample time to plan their purchases.

  • Create exclusive offers or discounts specifically for your email subscribers. This makes them feel valued and encourages loyalty.
  • Schedule multiple reminder emails leading up to significant dates like Black Friday or Cyber Monday so that customers don’t miss out on any deals.
  • Use A/B testing methods such as different headlines or images within your emails, then track which ones perform better with analytics tools like Google Analytics or Mailchimp’s built-in features. Here’s how you can do it with MailChimp.

Offer Holiday Advice

Providing advice on the best strategies to take advantage of during the peak shopping days in November, tips on what’s trending, and even tips on avoiding holiday scams is an effective way to both demonstrate expertise and increase traffic towards your own offerings.

Emphasize Sustainability and Corporate Responsibility

With the current focus on sustainability and corporate social responsibility (CSR), big companies are striving to make a meaningful impact on society beyond simply achieving financial success. Small businesses can do so, too, without breaking their budget.

Align Your Brand with A Cause

Identify a cause that resonates with your brand and audience. For example, you could get involved with reducing plastic waste, supporting renewable energy sources, participating in a local environmental cleanup, promoting fair trade practices.

Promote Your CSR Initiatives Through Email Marketing

Use emails to inform customers about recycling events or share stories showcasing the impact of past initiatives.

Leverage Social Media To Raise Awareness

Share posts highlighting your green practices, engage followers in discussions, or launch campaigns encouraging user-generated content focused on environmental preservation.  

Showcase the Impact of Your Efforts

Show off. Share reports detailing the results of your CSR activities – tons of waste recycled or amount donated towards clean energy projects – let people see the difference they’re making by supporting you.

Reach Out Today

November offers a goldmine of email marketing opportunities for you to promote products and services and communicate with your audience.

By capitalizing on major events like Black Friday, Cyber Monday, and Thanksgiving, you can create irresistible offers, show gratitude, and cash in on the online shopping frenzy. And, as we’ve shown above, there are many other ways you can make a genuine connection with your audience whether you run a retail or a service business.

So, gear up and implement these November email and marketing ideas to make your business shine in the overcrowded marketplace and build a loyal customer base.

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By Janet Attard

Janet Attard is an author and small business expert who has been using email marketing to grow online sites for more than 30 years.

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