If you are new to email marketing or internet marketing, you are likely to run into terms you don’t understand, or are uncertain about. This email marketing glossary provides definitions for some of the most commonly used email marketing terms.
- A/B test
- Alt text
- Autoresponder
- Benchmark
- Blacklist
- Bounce
- Bounce rate
- Bulk email
- CAN-SPAM
- Click to Open Rate
- Clickthrough rate (CTR)
- Confirmed opt-in
- Conversion
- Conversion rate
- Copy
- Deliverability
- Double opt-in
- Drip marketing campaign
- Email blast
- Email campaign
- Email marketing glossary
- Email service provider
- Email template
- From line
- Leads
- Mailing list
- Newsletter
- Non-openers
- Open rate
- Opt in
- Optimized
- Preview pane
- Reactivation email
- Responsive
- Responsive email template
- Segmentation
- Spam
- Subject line
- Subscribers
- Target audience
- Tracking pixels
- Unsubscribe
- Welcome email