Autoresponders are important email automation tools for small businesses. An autoresponder is what generates the immediate email response you get when you sign up for a newsletter, purchase a product or sign up to get a free giveaway. But those are only a few of…
Author: Janet Attard
Janet Attard is an author and small business expert who has been using email marketing to grow online sites for more than 30 years.
Best Time to Send Email Marketing Campaigns
Your email marketing campaign’s success relies heavily on your ability to send your emails at the right time.
5 Email Customer Engagement Metrics to Track and How to Improve Them
Numbers are at the heart of every successful business. While your gut instinct does count in situations for which you have no data to analyze, business decisions should revolve around numerical data when it is available. Here are five important customer engagement metrics your business should pay attention to.