Creating an email marketing calendar should be a focal point of your email marketing efforts. Here’s why. According to a recent study, around 80 percent of small businesses use email marketing as their main tool for both acquiring new customers and retaining them for the…
Author: EMI Team
How to Build Your Email List
Building an email list of subscribers who want to hear from your business is the key to successful email marketing. Furthermore, email marketing is one of the most cost-effective tools for small business marketing. Here are best practices for creating your email list plus tactics…
How to Use Email Marketing for Customer Retention
Email marketing allows businesses to strengthen relationships with existing customers and clients by providing them with resources, highlighting a business’ value, and upselling them on products and services.
11 Types of Emails to Send Customers
Most businesses recognize that email marketing is an essential part of their success. But still, it can be difficult to decide what types of emails to send to your customers, what to say, and when to send them. To help you, we’ve put together this…
2023 Email & Marketing Calendar Dates
Holidays and special days that get national publicity are great opportunities for promotions. Although the major holidays usually receive the most attention from marketers, other holidays exist that are good candidates for adding to your email and marketing calendar. Among them are Federal holidays, religious…
How and Why to Use A/B Testing in your Email Campaigns
The best way to determine what variations of an email campaign will work best, and in the end lead to a successful outcome, is to A/B test your email campaigns.
Email Ideas for Healthcare Professionals
Not only does emailing current and potential patients ensure the information they’re receiving is accurate and beneficial, but it also builds rapport while allowing you to promote products and services in a way that’s cost effective.
How to Use Lead Magnets to Grow Your Email List and Business
Lead magnets are often used grow email marketing lists. As the adage goes, “The money is in the list.” The following guide should keep you focused on growing your list using lead magnets as the primary tool.
7 Email Marketing Campaign Ideas for Professional Organizers
As a professional organizer, an email marketing campaign can be one of the best tools in your arsenal for reaching out to current customers and encouraging new subscribers to give your services a try. Whether your niche is closets or garages, home offices or laundry…
How to Write Subject Lines that Get Opened
There’s an argument to be made that subject lines are the most important component of your marketing emails. Without a clear and compelling subject line, a reader may opt not to open your email, missing your carefully crafted message all together. With the average office…