Are your email campaigns repetitive and boring? Here are 10 email topics to add variety and interest to your mailings. We all know that regular and targeted email campaigns are essential to keeping our businesses and brands top-of-mind for our clients and customers. But sometimes…
Author: Elizabeth Fels
6 Content Giveaway Ideas to Get Email Leads
Your website content attracts visitors, but how do you get them to subscribe to your email list? Content giveaways are the answer for many online marketers and businesses. Offering readers free content when someone signs up for your mailing list is cost effective for you…
7 Ways to Use Scarcity Marketing to Increase Conversions
How can you improve your email conversions and conversions on your website? One way is to implement scarcity in your email marketing campaigns. The psychological principle behind scarcity marketing is simple. The less there is of something, the more valuable it becomes. It’s such a…
Guide to Writing Email Welcome Letters
Your email welcome letter is the perfect opportunity to make a great first impression with new subscribers. By taking the time to write a well-crafted welcome letter, you can set the tone for future interactions and build a strong relationship with your new subscribers from the start.
How To Reengage Non-Openers
Subscribers who open your emails can be your business’s strongest source of revenue, but what about the inevitable flock of inactive email subscribers who never open your mailings? These inactive subscribers (called non-openers) may have initially subscribed for a one-time coupon, or they may have…
5 Tips for More Effective Email Marketing Campaigns
It’s well-known that reaching your audience through engaging emails is a great way to build relationships and increase the bottom line of your business. What isn’t so well-known—or well-implemented—are the factors that generate robust, year-over-year (YOY) growth for email marketing effectiveness. Check out the five tips that can help make your email marketing campaigns more effective.