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Author: Allen Taylor

How and Why to Use A/B Testing in your Email Campaigns

A/B Test Email Campaigns

The best way to determine what variations of an email campaign will work best, and in the end lead to a successful outcome, is to A/B test your email campaigns.

Published January 16, 2023By Allen Taylor

How to Use Lead Magnets to Grow Your Email List and Business

How to Use Lead Magnets to Grow Your Email List and Business

Lead magnets are often used grow email marketing lists. As the adage goes, “The money is in the list.” The following guide should keep you focused on growing your list using lead magnets as the primary tool.

Published March 31, 2022By Allen Taylor

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