The best way to determine what variations of an email campaign will work best, and in the end lead to a successful outcome, is to A/B test your email campaigns.
Author: Allen Taylor
How to Use Lead Magnets to Grow Your Email List and Business
Lead magnets are often used grow email marketing lists. As the adage goes, “The money is in the list.” The following guide should keep you focused on growing your list using lead magnets as the primary tool.